Axalta Ecommerce

An Animated Introduction to a New Online-Ordering System

How does one explain a complex, new virtual tool without getting lost in too many details? Animation was a perfect solution for this project by making the abstract virtual process of online ordering more colorful and efficient — exactly how Axalta, one of the world’s leaders in coating applications, wanted to be presented. It was a lot of fun to develop a style of animation that communicated the company’s message in a simple, yet contemporary way.